THE GREATEST MOVIE EVER SOLD *From the director of Super Size Me*

Rated: (14A) Coarse Language
Wed June 15 - Thu June 16 @ 4:40, 9:00
Fri June 17 @ 5:00, 9:30
Sat June 18 @ 12:30, 5:00
Sun June 19 @ 12:30, 5:00, 9:30
Mon June 20 - Thu June 23 @ 5:00, 9:30

Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity.